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Steve Rubel's Ten Technorati Hacks

Wednesday, November 09, 2005

Steve Rubel’s “Ten Technorati Hacks” is outstanding. If you are looking to exploit the deeper features of Technorati, read his post.

My favorite features:

  • Subscribe to Search Feeds: Every search has its own feed.
  • Suscribe to Tag Feeds: Every technorati tag has its own feed
  • Individual Blog Search: Click on the search tab and then enter the unique blog URL you want to search.
  • Brower and OS plugings: Mac OS widgets and Firefox plugins
  • I’ve been spending a lot of time on Technorati lately. They are doing a much better job indexing blogs quickly and in general posts are appearing in near real-time. Yahoo, Google, Topix and many others have launched blog search to try to knock Technorati out of its top position in real time search. None have succeeded so far, and

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Read More >> Ten Technorati Hacks

Ten Technorati Hacks - Steve Rubel

If there's any one site I use more than others (with the exception of Gmail), it's Technorati. This site is a fantastic window into the psyche of the more digitally inclined. Here, in another in my series of hack postings, are 10 ways I get more mileage from T'rati.

1) Subscribe to Tag Feeds

Need something to blog about? Cat got your tongue? Don't worry, Mama Technorati can take care of you. Simply find some Technorati tags you care about, subscribe to their RSS feeds and stick them in a Firefox menu. You'll be full of ideas in no time. Every Technorati tag has its own feed.

Picture 2-8

2) Use Technorati to Search Individual Blogs

Are there certain blogs you visit more than others because they are great connectors or simply because they propagate great ideas? I know I do. The great thing is ou can use Technorati to search individual blogs. Click on the search tab and then enter the blog URL you want to search. For example, here's what a search for Microsoft on Robert Scoble's blog would generate.

Picture 3-3

3) It's All in the Watchlist

Technorati lets you set up as many watchlists as you would like. These are basically persistent searches. Simply register on the site, construct your search and then click on the “Add to Watchlist button. Each Watchlist also generates an RSS feed.

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4) Integrate Technorati Into Your Browser

You can dramatically speed up your Technorati-ing (is that a word?) by adding downloading some Firefox search plug-ins. For example, Firefox users should click here to add Technorati to your Firefox search box. Or click here to add way to search Technorati tags.

Don't stop with just search plug-ins. Be sure to add a few Technorati bookmarklets.

5) Put Technorati in Your OS

If you love Technorati so much that you can't stand not getting closer to it, the good news is that you can. Mac OS X users can download this Technorati Dashboard widget. Windows lovers, you achieve the same by downloading Konfabulator and then picking up this widget. Or, try this Goowywidget.

6) Ping Technorati

Everytime you update your blog, tell Uncle Technorati that you want to show him something. He'll spider your blog right away. You can do this here or by using a pinging service (definition) like Pingoat. I use ecto, a cros-plaform blogging tool, to ping Technorati every time I post and integrate Technorati tags.

7) Take Technorati to Go

Believe it or not, I spend a fair amount of time away from my 'puter. That doesn't stop me from taking T'rati with me. I use their mobile service on my Treo. It works on any browser-capable phone. Just bookmark m.technorati.com on your celly, Nelly.
8) Put Technorati Backlinks Right Into Your Blog

OK, this one's geeky. It's even beyond my TypePad skills. However, some folks put Technorati backlinks into every blog post they write. Here's some instructions on how to do this pretty much for every platform.
9) Put Technorati Into Your RSS Aggregator

Who here lives in the Kingdom of Greg? In other words, who here uses NetNewsWire or FeedDemon. I do, on occasion. Good news. You can stick some nice Technorati tools right into your reader. For example, Niall Kennedy has a way to check Technorati backlinks with NetNewswire. Not to be outdone, Nick Bradbury has done the same with FeedDemon. If you're a Sage fan, the basic RSS reader template has backlinks built in.

10) Conduct a Real-time Focus Group

I am interested in what people are pointing to and discussing. It's a good window into the finds' eye of the consumer. There's no better way to do this, perhaps than to see what people are saying when they link to corproate Web sites. For example, a search for links to Dell.com, generates this search. Be sure to sort by authority as well as by date. Journalists, this trick works equally well for you. It can help you track companies and products. PR pros, this is a must if you are working on any brand that is discussed.

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Technorati Tags: , , , , , ,

I agree.Technorati is one step ahead in the blog search and in a way it is very different ball game altogether. It is not just sufficient to find the relevant content as with generic web search because the focus is now on the quality and how well the featched results mach personalized info space preferences..the personalized info space is really formed by your own tags and the tags of the community you hang out with..so Technorati’s approach is good one..Also transient nature of blog attractions and the real time aspect in the blog updates can not be handled by conventional caching based web search..and since blogging is all about distributive knowledge bank based on community verification model the farther we stay away from a centralized authority deciding what is important the better we will be in long run..So go Technorati !! Keep innovating ..    

Great Article! I was wondering if you knew how to use the Technorati API to get some code that shows one's Technorati rank on their site. I've been messing with it for a long time but nothing's working. I even tried the duckSoup Technorati API for PHP with no luck.One thing which I absolutely love about Technorati is Blog Finder. That's the best way to find popular blogs on any subject.    

Thanks for an informative post. Just started blogging a while ago and discovering lots of stuff. These tips are great. One question. A lot of the searches in Technorati comes up with bogus spam blogs. How do I tweak it so that I don't have to waste my time finding that it's a splog? Thanks.    

By Anonymous Manish on 11/09/2005 03:54:00 PM

'Mama technorati?' Exactly how much do they pay you to carry that much water for Momma, Rajesh? "This site is a fantastic window into the psyche of the more digitally inclined." Me thinks I am inclined to believe you have a vested interest in this reporting.    

I subsribed to a few tags all right, but the number of posts coming down each day was just overwhelming.

So I culled it to about 4 technorati and del.icio.us tages and auto-filed them in the RSS readers 'Watchlist' folder. Still too much ... with all the other feeds I read.

So while subbing tags is great to get post ideas, it just takes too much time trying those 'diamonds in the rough'    

By Anonymous Maddy on 11/09/2005 06:42:00 PM

Perhaps you could use Technorati's How much my blog is worth" as a measure of the rank on individual blogs.    

Thanks for the tips Rajesh,

I was only using about 20% of the capabilities of Technorati before.    

By Anonymous Martin on 11/09/2005 06:46:00 PM

Sam: I've used that. ;-) However, its fall back is that the code isn't dynamic or anything.. if your rank increases the code that site gives you won't change the value. You have to do it manually. I am interested in deciphering the technorati API for this feature, just rank, as my blog is rapidly growing in popularity and I want to track it easily. Around 3,000 last I checked.    

What is that expanding OS X menu in the topleft?    

By Anonymous Santosh on 11/09/2005 06:53:00 PM

Santosh, it's from Firefox. It's a folder of RSS feeds that I keep on my bookmarks toolbar.

Sterling, I do not represent Technorati. At one time we worked for PubSub, but we have no affiliation with T'rati. Go ask 'em.    

By Anonymous Varinder on 11/09/2005 06:55:00 PM

One thing which I absolutely love about Technorati is Blog Finder. That's the best way to find popular blogs on any subject.    

By Anonymous Amrao on 11/09/2005 06:58:00 PM

a friend told me technocrati is soon going to make blogging a profiteable activity ? wat does dat mean ??    

As far as my info, i'd heard that it i'll be just like Google's adsense which work on PPC (Pay per Click) but i'll have more innovative technique.... what you have heard... ??    

I think you are right...    

By Anonymous Amrao on 11/09/2005 08:16:00 PM

Also Technorati earns it's revenue through - Advertise on Technorati    

Hey what is PPC??????    

Well Neha, PPC engines can be categorized in "Keyword", "Product", "Service" engines. However, a number of companies may fall in two or more categories. More models are continually being developed.

Keyword PPCs
Advertisers using these bid on "keywords", which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of bidding.

As of 2005, notable PPC Keyword search engines include: Google AdWords, FindWhat, GoClick, 7Search etc.

Product PPCs

"Product" engines let advertisers provide "feeds" of their product databases and when users search for a product, the links to the different advertisers for that particular product appear, giving more prominence to advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on it to buy. These engines are also called Product comparison engines or Price comparison engines.

Some of the PPC Product search engines are: BizRate, NexTag, PriceGrabber, Pricescan, Pricethat, Pricewatch, PriceLeap, Shopping.com

Service PPCs
"Service" engines let advertisers provide feeds of their service databases and when users search for a service offering links to advertisers for that particular product appear, giving prominence to advertisers who pay more, but letting users sort their results by price or other methods. Some Product PPCs have expanded into the service space while other service engines operate in specific verticals.

Examples: NexTag, Pricethat SideStep, TripAdvisor    

I think you forget to mention -

1) Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles.

With many advertising networks and websites, the advertiser is charged for advertising their ad (on the advertising network or website) only when a user clicks on their ad. How much they pay (for that click) is called their Cost Per Click or CPC.

The CPC can be determined by different factors, depending on which advertising network or website the advertiser is advertising on.

2) Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of impressions delivered, by the number of users who clicked on it. For example, if your banner ad was delivered 1000 times (impressions delivered) and 10 people clicked on it (clicks recorded), then the resulting CTR would be 1%: 10/1000=.01    

By Anonymous Amrao on 11/09/2005 08:31:00 PM

Hey Thanx Amrao    

Once again Rajesh, thanks for the information, I am a little busy right now, but I promise I will look in to it. Sorry I also haven't had the chance to check out those photoshop sites which you gave me. I'll do it very soon. Once again, thanks.    

It's fine.... even I'm very busy... now days....    

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