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The Million Dollar Homepage

Friday, March 10, 2006

The Million Dollar Homepage is a website conceived by Alex Tew, a 21 year old student from Wiltshire, England to help raise money for his university education. Launched on August 26, 2005, the website is said to have generated a gross income of $1,037,100 USD and has a Google PageRank of 7. The site's Alexa ranking as of February 24, 2006 is 1017, having peaked at around 127.

The index page of the site consists of a 1000 x 1000 pixel grid (one million pixels), on which he sells image-based links for US $1 per pixel, in minimum ten by ten blocks. A person who buys one or more of these pixelblocks can design a tiny image which will be displayed on them, and also decide a URL which he or she wants them to link to, as well as a slogan displayed when hovering the cursor over the link. The aim of the site was to sell all of the pixels in the image, thus generating one million dollars of income for the creator, which seems to have been accomplished.

On January 1, 2006, the final 1,000 pixels left were put up for auction on ebay.com. The auction closed on January 11 with the winning bid of $38,100.00. This brought the final tally to $1,037,100 USD in gross income.

It took a 21-year-old a few minutes to come up with an idea which has made him more than one million dollars in four months. So what's his secret?

It started with a blank notepad, an overdraft and a shortage of socks.

Now it's a million-dollar business.

Last August, as a three-year degree loomed, Alex Tew lay on his bed in his family home in Cricklade, Wiltshire. It was time for his nightly brainstorming session.

This time, the problem was his finances. He already had an overdraft, which was sure to multiply at university, and he felt his poverty was reflected by his lack of decent, or matching, socks.

The first thing he wrote in his pad was "How can I become a millionaire?" Twenty minutes later, the Million Dollar Homepage idea was born.

It was selling pixels, the dots which make up a computer screen, as advertising space, costing a dollar per dot. The minimum purchase was $100 for a 10x10 pixel square to hold the buyer's logo or design. Clicking on that space takes readers to the buyer's website. Read More>>

[Tag] [The Million Dollar Homepage] [The Million Dollar Blog] [The million-dollar student]

The Million Dollar Homepage site has spawned a lot of interest. He sold all of his ads in five months but the idea is still alive. When you visit a pixel ad site, you’re curious about the ads. You see info about each ad in the form of text when you place your mouse over the logo or ad. Web site owner’s display there logos, images and text for you to click their ad. This in turn takes you to the site of the ad in question. Any web site owner wants more traffic and here is the latest way of doing so. Thus more pixel ad sites. New designers tried to make their sites unique. I’m sure if Alex knew how to, he would have used Flash. You see with a Flash site, you can Zoom-in and Zoom-out by right clicking. Many sites (like the original) have a feature to zoom but can’t compare to a flash design. One great example is www.ProfitWithPixelAds.com (pwpa) If you have a web site, you need traffic. You can’t survive without traffic. This is why you want a Pixel ad. At pwpa the ads will stay for 5 years. Your logo and a link to your site will be working 24/7 for Five Years. Not too many advertisers will keep your ad going for so long. Online that is a long time. You can go to a web site and pay for an ad per click (every time someone clicks your ad). Or you can pay buy the day, week, month. Or you can go to pwpa and get an ad that will still be bringing traffic to your site five years from now. Another reason you may want to use pwpa is due to the fact that 50% of all income will go to promoting this site. If you get an ad for $100, $50 will go to promote the site that your ad is on. Where else would you want your ad to be? With the craze for pixel ads, the Flash design, the 50% re-invested, you have a reason to visit the site. There you have it, the pixel ad craze    

@ Ken: Thanx Ken It's really enlighting and great to know about upcoming market...of online advertising......    

Unbelievable. Ken's comment isn't enlightening, it's spam! It is blindingly obvious that no rip-off of the Million Dollar Homepage will *ever* be successful. MDHP sold adverts because it was a high-traffic website. It was a high-traffic website because countless news agencies across the globe ran stories about it. No rip-off site will ever get the same interest, because it's old news. No rip-off sites will ever become high-traffic (yes, they can reinvest in advertising, but they will never reach the tens of thousands of visitors per hour that MDHP achieved). And it is this lack of traffic that means they will never sell adverts in any significant quanity.    

By Anonymous The moocher on 3/23/2006 01:16:00 AM

@The moocher: Now that's enlighted one... thnx..
I'm agree with you..... MDHP (Alex) skimmed off the life time opportunity....now the market is aleady saturated....so it is really difficult to get such popularity....coz it's no longer a innovation it's just a inspiration..    

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