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Intel Multiply Your Grooves Ad Campaign @ City Centre, Kolkata

Saturday, June 02, 2007

Today I got my groove on at Intel's YouTube exhibition at City Centre, Kolkata where Intel technicians demonstrated how the same effect created in Intel's Multiply campaign could be done using consumer hardware and software thanks to Intel's Core2Duo dual core processors, and the next generation of Core2Extreme and Core2Quad featuring four compute engines on one chip. People danced in front of the green screen and Intel produced videos that where then uploaded onto YouTube right from the Intel booth.

"Check out my Gooves in following You Tube Video.... I started a bit late as video rolled on coz the music was not that loud. also the mixing of three cam is not that good for first few seconds. but later it catch up and goes in syncro....... i danced in soundtrack of Kabhi Alvida Na Kehna "it's the time to disco", I asked intel ppl to play some trance but they didn't may be they knew the taste of the crowd.....What ever but it was great I enjoyed it a lot, hundreds of people were watching me, when i finished up with song.. crowds yelled out very loud and intel ppl said "Do i need to say for applause.... look at the crowed.... wow...."

Techie funda behind it
What they do is that they take the video that has been captured here on the greenscreen and they basically breaking it up in four/three pieces and laying those — so that they’re easily overlaying each other and then using the Adobe Premiere Elements. they use it with what’s called Chroma Key, telling the computer that, that particular color of green remove it any place you see it from the frame. So, then you could see the multiple instances through each other. So, now that gives you the ability to put whatever background you want. Just like the undated (ph) TV news, but is that requiring tens of thousands of hardware. They’re using a Rs 2000 application in their performance PC/Laptop. So, here they’ve used a Core2Duo PC/Laptop. So, they got a lot of computing power to be able to render out these files very quickly and keep people moving through So, it does take hours to render, it takes just a minute. they give your CD in just 9 minutes which include processing your footage and burning data in CD well burning don't take that much time coz it's only 8.86 MB video they just curbed my 4 min video into 53 seconds... so sad.... i want my full length video..... :((

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Bahut Balo ache    


kya dance kiya hai yaar...maro goli intel ko ...man you were amazing...:-) one of the best dance movements i have ever seen...

evern the original intel ad is looking so dull now....:-)

gr8 going buddy

keep dacing    

hey rajesh
it was amazing
maza aagaya dekh ke

keep dancing and keep bloging    

ok now that was reallllly good.....what u taking dancing classes at rajshree or what??    

Rocking Performance Rane !......


@Aji,NItesh aka Kreative,Xabhi,Nid,RAja: Thank you thankyou u ll are too kind...

hey nidhi it's Jayashree...    

of course i know that........typing mistik ho gaya yaar    

Great move, man! u r really into dancing.    

it was excellent dance .where r u now ? . i am at vizag hope v met at ssb.i always used to get your messages they r also very excellent .but this dance made me to forget it .keep going with your dance    

whoaa...definitely some interesting moves there you got going on :)...love the confidence...laters.    

By Anonymous No One on 6/14/2007 07:46:00 AM

@ No One: Thanx yaar...    

I like it, great post.    

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